"the danger is that we optimise ourselves into a corner. Chasing clicks, tweaking CTAs, spinning short-term wins while forgetting that brand is the thing that carries you when campaigns don’t."
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Brand belongs in the Boardroom
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"the danger is that we optimise ourselves into a corner. Chasing clicks, tweaking CTAs, spinning short-term wins while forgetting that brand is the thing that carries you when campaigns don’t."