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Very cool indeed. The Japanese call it Ikigai. I have been working on that myself now for a moment or two. Working out what your Reason for being is though then actually implementing it can be a scary business :)

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Jun 11, 2021Liked by Alastair Banks

Hey Al, big fan on the direction you're taking here. Thanks again

You know I've never been able to describe my version of this phrase. I think the practice of working to understand it is good... but I wonder if it's more like an ideal that you'll never fully grasp or explain, especially because it probably changes over time.

What do you think?

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